After more than a year of delays, DSW finally opened on Thursday at Promenade at Chenal. I couldn't resist a post-work trip today, and it was like my own personal happy hour. Even though we escaped without any merchandise, I still had a nice little retail buzz going.
I wasn't alone. DSW kept a nice little line going the whole time we were there, and the (many, many) aisles were crowded. One of the managers said the store set a goal of selling $8,000 worth of merchandise the first day, and by 7:30 p.m., they'd already pushed $35,000 worth of soles out the door. Not bad.
Here's a little tour:
The selection is pretty much unrivaled in Little Rock. But in terms of true "designer" brands, there were only a few represented: Coach, Michael Kors, Calvin Klein, and Cole Haan among them. Most of those ran between $70 and $100 a pair.
The lower-end stuff was still scrumptious. Lots of pretty Nine West, Born, Merrell, Ann Klein and other brands between $35 and $60.
The store really shines in its men selection. There's absolutely nowhere locally that offers this level of nice men's footwear. I'm blessed to be married to a patient shopper, but he actually tried on more shoes that I did.
There's also a nice little retreat for those guys who aren't such troopers, complete with fake leather chairs and a flat screen on ESPN:
If you're thinking about checking it out for yourself, be sure to print out this coupon, which will save you $15 on a $50 purchase through Aug. 27. DSW is open Monday-Saturday, 10 a.m. to 9 p.m. and on Sundays from 11 a.m. to 6 p.m.
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